Marketing Research Methods and Techniques

In today's dynamic business landscape, where competition is fierce and customer preferences are ever-changing, the role of marketing research has become paramount. The "Marketing Research Methods and Techniques" course comprehensively explores the tools and strategies that drive successful marketing campaigns. With a projected growth of 20% in marketing-related jobs by 2028 (Office for National Statistics), this Marketing Research Methods and Techniques course equips you with the knowledge and skills to thrive in this flourishing industry. Unlock the secrets of consumer behaviour, market segmentation, and effective product positioning. Delve into marketing research, data analysis, and strategic decision-making intricacies. Discover the art of branding, pricing strategies, and integrated marketing communications that resonate with your target audience. Explore the ever-evolving digital marketing landscape and leverage the power of data-driven insights to stay ahead of the curve. With a dynamic curriculum covering 17 modules, this Marketing Research Methods and Techniques course is your gateway to a rewarding career in the thriving marketing world.

This Marketing Research Methods and Techniques course covers the following topics:

• Comprehend the fundamentals of marketing and its strategic implications.
• Analyse consumer behaviour and market segmentation for effective targeting.
• Evaluate marketing research techniques for data-driven decision-making.
• Develop product and branding strategies aligned with market trends.
• Understand pricing strategies and marketing channels for optimal reach.
• Explore integrated marketing communications, including advertising and digital marketing.

★★★ Get An Additional Course as a Gift! ★★★

• Course 01: Strategic Planning and Analysis for Marketing

Why Prefer This Marketing Research Methods and Techniques Course?

• Opportunity to earn a Certificate Accredited by the CPDQS.
• Learn Marketing Research Methods and Techniques essentials from anywhere in the world.
• Marketing Research Methods and Techniques Course is affordable and simple to understand.
• This Marketing Research Methods and Techniques Course is entirely online with interactive lessons.
• Lifetime Access.
• Get Instant Access.
• 24/7 Support Available.

This course has several modules; each module is easy to understand and delivers to-the-point content.

Marketing Research Methods and Techniques Course Curriculum:

• Module 01: Basics
  
• Module 02: The Marketing Process
  
• Module 03: Strategic Marketing
  
• Module 04: Marketing Environment
  
• Module 05: Market Segmentations
  
• Module 06: Consumer Buying Behaviour
  
• Module 07: Business Markets and Buying Behaviour
  
• Module 08: Marketing Research
  
• Module 09: Product Strategy
  
• Module 10: Branding Strategy
  
• Module 11: Product Life Cycle
  
• Module 12: Pricing Strategy
  
• Module 13: Marketing Channels
  
• Module 14: Integrated Marketing Communications
  
• Module 15: Advertising and Sales Promotion
  
• Module 16: Personal Selling and Public Relations
  
• Module 17: Direct and Digital Marketing

Process of Evaluation

After studying the Course, your skills and knowledge will be tested with an MCQ exam or assignment. You have to get a score of 60% to pass the test and get your certificate.

Certificate of Achievement

Certificate of Completion - Digital / PDF Certificate

After completing the Course, you can order your CPD Accredited Digital / PDF Certificate for £5.99.

Certificate of Completion - Hard copy Certificate

• You can get the CPD Accredited Hard Copy Certificate for £12.99. (Each)

Shipping Charges:

• Inside the UK: £3.99
• International: £10.99

• Aspiring marketing professionals seeking a comprehensive understanding of marketing principles.
• Entrepreneurs and business owners aiming to enhance their marketing strategies.
• Existing marketing professionals seeking to refresh and update their knowledge.
• Students pursuing a degree or certification in marketing or business.
• Individuals interested in exploring a career in marketing or related fields.

This course has no prerequisite.

After completing the course, you'll be equipped for various roles in the UK's vibrant education sector. Like as:

• Marketing Manager - £30K to £60K/year.
• Market Research Analyst - £25K to £45K/year.
• Product Manager - £35K to £65K/year.
• Brand Manager - £30K to £55K/year.
• Digital Marketing Specialist - £25K to £45K/year.

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of Completion - Digital/PDF Certificate

Digital certificate - £5.99

Certificate of Completion - Hard copy Certificate

Hard copy certificate - £12.99